#RomilramgarhiaBlog Archives

Rise of Reels and Shorts- Is This Worrying For Long Format Content?

Instagram,Tik Tok, Takatak, Youtube have become trending tools across online social media platforms for short video format. They offer a new way to share short video content, ranging between 15 to 30 seconds. But, given users’ drastically reducing attention span, this short-form content thrives on nothing but scrolling. The mediocre, repetitive content is almost killing… Continue reading Rise of Reels and Shorts- Is This Worrying For Long Format Content?

Generation Z: Meet the Next Consumers Taking on a Different Reality

Of the most diverse and technology-oriented people, Gen Z takes the world by a storm. They are transforming the business, digital and marketing segment in numerous ways. An influential bunch, generation Z is young, connected and native to the internet. They have a higher consumer power with a growing presence in businesses. This makes it… Continue reading Generation Z: Meet the Next Consumers Taking on a Different Reality